College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get...
Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet. According to The...
View ArticleCan “The Crowd” Compete?
Just two and a half years after crowdsourcing agency Victors & Spoils was formed from Crispin’s rib in Boulder, Colorado, the company has sold a majority stake to Havas. That’s rapid return on...
View ArticleCoke Zero Pops The Lid On Open Source Advertising
Dr. Pepper was once the soda brand orchestrating elaborate dance numbers. Today, Coke Zero that has people dancing in a campaign from Ogilvy & Mather Paris and the brand’s community of “doers and...
View ArticleFacebook Fumbles and Yahoo! Recovers
Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize...
View ArticleWorld’s Biggest Bookstore Dips Toe Into Serial Entertainment
Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14...
View ArticlePromotions Rock When They’re Also Participatory Multi-Media Events
Once upon a time sales promotions were made from cardboard. They were flat, two-dimensional and lacked engagement. In short, promotions were boring. Thankfully, the promotions industry has outgrown its...
View ArticleAdd List.ly To Your List of Content Curation Tools
Do you like to make lists? Twitter is full of them, and now List.ly takes list making to the next level. Here’s a list I made last night. Feel free to add to it. West Coast Agencies That Do Not Suck...
View ArticleWhatever Car You Drive, Get Behind Honda’s Effort To Save Drive-In Movie...
An American icon is vanishing. Thankfully, a Japanese car company with the help of RPA in Santa Monica, is doing something about it. Starting at 10 a.m. Pacific time today, Honda will use its Twitter...
View Article#AskJPM Backfires, House of Morgan Cancels Tweet Chat
JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for...
View ArticleThis March, Use Interactive Game 13 Unbracketed To Boost The Madness
Editor’s note: My friend and colleague, Gale Venosdel, has convinced me to re-emerge here to help spread the word about his new online game, 13 Unbracketed. As someone who knows just how much a...
View ArticleMark Ronson Rides In A Hyundai To Find New Musical Talent
Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year....
View Article
